Paid media built for SaaS pipeline, not vanity dashboards.
Cats Eye Consulting Inc. is an independent agency for software companies that want their Google Ads, Microsoft Ads, and analytics work to add up to closed revenue. We bring senior experts to every account.
Four practice areas, one operating philosophy.
Every engagement is run by an expert who has scaled SaaS marketing inside a real company before. No junior account managers. No bloated retainers.
Google Ads management for SaaS
Search, Performance Max done carefully, YouTube video action, and brand defense, structured for pipeline contribution rather than click volume.
Explore Google AdsMicrosoft & Bing Ads for B2B
The professional desktop audience that shows up in your CRM. LinkedIn profile targeting, Audience Network, and search built as its own program.
Explore Microsoft AdsSaaS growth & fractional CMO
Senior marketing leadership on a fractional basis for Series A through Series C SaaS teams that need pattern matching and an operating cadence.
Explore fractional CMOMarketing analytics & attribution
GA4 setups that hold up, server side tagging that recovers lost conversions, and closed loop reporting that ties marketing source to closed won.
Explore analyticsAn operating cadence that connects marketing spend to pipeline.
We do not run accounts in isolation from the rest of the business. The work begins with a shared definition of pipeline, a visible benchmark for cost per opportunity, and a weekly review that pulls the same numbers your sales team is already looking at.
- Pipeline math first, channel tactics second
- Single owner per account, never a pooled queue
- Weekly cadence that ties to your sales review
- Quarterly recalibration of targets and structure
- Documentation that survives team handoffs
The vocabulary, the funnels, the boards. We have sat in those rooms.
Every expert on our team has run marketing inside a SaaS company before they started consulting. That changes the conversation. We talk about MQL to SQL conversion, ARR by cohort, NRR pressure on acquisition spend, and the difference between top of funnel education and bottom of funnel intent without translating from a generic agency playbook.
- Vertical SaaS, horizontal SaaS, product led, sales led
- Series A through Series C is our sweet spot
- Comfort with HubSpot, Salesforce, Pipedrive, Close
- Familiar with usage based and seat based pricing models
Long form thinking from experts, not content marketers.
A practical Google Ads budget planning method for SaaS teams
How to size paid search spend against pipeline targets without guessing your way into a quarterly overrun.
Why Microsoft Ads still belongs in a serious B2B SaaS plan
The Bing ecosystem is older, smaller, and quietly responsible for some of the cleanest B2B audiences on the open web.
GA4 conversion tracking for SaaS: a clean setup that actually holds up
A practical configuration for SaaS funnels that survives platform updates and answers the questions executives actually ask.
Server side tagging with Google Tag Manager for SaaS marketing teams
A grounded look at when server side tagging is worth the investment and how to scope a clean implementation.
How LTV to CAC ratios should actually inform paid search decisions
A working framework for using lifetime value math to set bid targets without breaking your acquisition channel.
Fractional CMO versus in house marketing leader for early stage SaaS
A clear eyed look at when each model is the right choice, written for founders making the decision the first time.
Ready to talk about your pipeline targets?
We reply within one business day from our Boca Raton office. No discovery call gauntlet. No automated sequences.