An independent Boca Raton agency for SaaS marketing leaders.
We help software companies turn paid media and analytics into pipeline they can defend in a board meeting. The work is senior, the cadence is weekly, and the operating philosophy is the same one we used inside the SaaS companies we ran before this.
Built by experts tired of generic agency engagements.
Most of us spent the first chapter of our careers inside SaaS companies, running paid media and demand programs against board level numbers. The most common frustration we heard from peers was that the agencies they hired to scale that work treated every account like a checklist and produced reports that nobody trusted.
Cats Eye Consulting was built to be the agency we wished we had hired. Senior people on every account. Real pipeline math instead of click charts. A weekly cadence that ties to the rest of the business. Documentation that survives team handoffs. The basics, executed with care.
The five commitments behind every engagement.
Pipeline before clicks
Every account begins by agreeing on the pipeline target the work is meant to support, and the cost per opportunity benchmark that bounds the budget.
Senior on the account
The expert who pitched your engagement is the expert running the work. We do not hand off to junior account managers after the kickoff.
Weekly review cadence
Same numbers your sales team is already looking at. Same hour each week. The cadence is the operating system for the engagement.
Documentation that lasts
Naming conventions, change logs, and account notes that any future expert can read and understand without a long onboarding.
Honest budget advice
If a channel is not earning its place, we say so. If a budget should be cut to be more effective, we say that too. The retainer is not the goal.
Quarterly recalibration
Pipeline targets, channel mix, attribution model, and benchmarks all get revisited on a quarterly cadence rather than left to drift.
Boca Raton, with a national client roster.
Our office at 2255 Glades Rd in Boca Raton sits in the middle of a thriving South Florida technology corridor. We work with SaaS companies across the country and meet with local clients in person whenever the work calls for it.
Florida has become a serious software hub over the last decade, with a meaningful concentration of SaaS founders relocating from the Bay Area, New York, and Boston. We are part of that community and proud to be a Boca Raton firm.
A short list of things we will recommend you spend elsewhere.
One off campaigns without an operating cadence
Single campaign engagements without the surrounding cadence rarely produce durable results. We would rather refer you to a freelancer than take the engagement.
Programmatic display at scale
For most SaaS companies, programmatic display is a poor fit. There are better channels for the same dollars and we will say so.
SEO content factories
We do not run editorial content programs at scale. We will gladly recommend an SEO partner who specializes in that work for SaaS.
Influencer marketing
Outside our specialty. We refer this work to peers who do it well rather than dabble in it ourselves.
Want to talk about an engagement?
We reply within one business day from our Boca Raton office.