Senior marketing leadership when full time is not the right move yet.
A fractional engagement that brings a tested SaaS playbook to a specific problem set, builds the operating system the team will keep using, and prepares the company for its next full time leader.
When this engagement makes sense
The fractional CMO model fits SaaS companies in two specific situations. The first is a Series A or early Series B company where product market fit exists but the go to market motion is still being defined and the team is one to four people without senior pattern matching. The second is a company between full time CMOs that needs to keep momentum without losing a quarter to a search.
Either way the value is the operating system, not the individual. We build the cadence, level up the team, ship the work that needs shipping, and leave behind something the next full time leader can extend rather than rebuild.
What the engagement covers
- Quarterly planning and weekly operating cadence
- Demand generation system rebuild from the funnel down
- Channel mix decisions backed by pipeline math, not channel preference
- Marketing and sales alignment rituals that survive the engagement
- Hiring plan and interview support for the next full time leader
- Board level marketing narrative and reporting
Articles from this practice area.
Fractional CMO versus in house marketing leader for early stage SaaS
A clear eyed look at when each model is the right choice, written for founders making the decision the first time.
How LTV to CAC ratios should actually inform paid search decisions
A working framework for using lifetime value math to set bid targets without breaking your acquisition channel.
Why your marketing dashboard should measure pipeline, not just leads
Lead volume is the easiest number to grow and the easiest number to mislead a leadership team with. Pipeline is the harder, better metric.
Want to talk about an engagement?
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