Google Ads campaigns built to produce SaaS pipeline.
Search, Performance Max done carefully, YouTube video action, and brand defense, structured around the cost per opportunity figure your finance team will actually defend.
What the engagement covers
A typical Google Ads engagement begins with a structural audit of your existing account: campaign architecture, ad group intent, keyword themes, audience signals, conversion goals, and the attribution flow into your CRM. Most accounts we inherit have three to five structural issues that explain most of the underperformance.
From there we rebuild the campaigns that need rebuilding, layer in fresh creative against the highest intent keyword themes, and tighten the conversion goals to the events that actually feed pipeline. The first sixty days produce the biggest visible change. The work then settles into a weekly operating cadence with monthly written reviews and quarterly recalibration of targets.
Where we tend to find the leverage
- Brand search defense restructured against the live competitive set
- Single intent ad groups with landing pages built for that intent
- Performance Max with brand exclusions and tightened revenue goals
- Quality Score restoration on competitive non brand keywords
- YouTube video action campaigns with custom audiences from watch behavior
- Customer match audiences fed by your first party data
Long form articles from this practice area.
A practical Google Ads budget planning method for SaaS teams
How to size paid search spend against pipeline targets without guessing your way into a quarterly overrun.
Google Ads Quality Score for SaaS keywords, taken seriously
Quality Score is more than a vanity metric. For SaaS keyword themes it can determine whether a campaign is even viable.
Google Ads Performance Max for SaaS, the pitfalls we see in the wild
Performance Max can work for SaaS. It also has failure modes you should know about before you turn it on.
Responsive search ads for SaaS, written by someone who ships them
How to build responsive search ad assets that hold their own against custom written variants in B2B SaaS auctions.
A SaaS Google Ads account structure that survives team handoffs
How to structure campaigns, ad groups, and naming so that the account is legible to the next person who inherits it.
How to think about the brand versus non brand search budget split
A clear framework for setting and defending the share of paid search budget that goes to brand defense.
Want to talk about an engagement?
We reply within one business day from our Boca Raton office.